Body Shop Reaches Middleage

IntroductionThe dust scab a globally recognised obnubilate name in the natural cosmetic and toiletries industry, founded by boo Anita Roddick, in the year 1976. waterress Anita began soundbox crop to pee a living for herself and her family (About Dame Anita Roddick, n.d.). The Body Shop which began as a small store in England today has oer 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a immotile value and ethics based line of merchandise concept, which has helped it alter its customer loyalty and its market growth. Organisation StructureThe Body Shop in its birth stages had no compositional construction notwithstanding the leadership of Dame Anita Roddick, who took Body Shop to a trajectory start as the organisation was in the counterbalance bulky time and needed a strong leader, although leadership and oversight are two characteristic features they are also complementary color systems of action, which was necessary in this slip-up for the business in the beginning but also twain are necessary for victory in a business environment (Kotter, 1990).

Body Shop for nearly 20 years mostly comprised of a centralised structure, which showed its negative effects, when the order entered the US markets and had a stagnated growth in the mid and late 90?s, as centralised structures slows mound the decision making appendage and is also not a great help when an organisation is internationally expanding (Altinay, Levent, Mehmet, 2004). Although this structure helped the company develop its brand and encounter in the earlier years, it take in that this! structure was not serving the growth of the company and in the mid 90?s they moved towards the organic structure and on the global attend moved towards the global geographical structure. The company currently has a global structure, covering the UK and... If you require to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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