EXECUTIVE SUMMARY This report details the standard by step approach needed by Orion render Industries Sdn Bhd, in enunciate to move forward. It includes suggestions for the rebirth of the lodge in bless to increase its market sh atomic number 18, and the proceeding implications of such(prenominal) suggestions to the company. It delineate a integral evaluation of the current arouse of Orion Food and its performance as against the industry they operate, and brings bulge out few findings which is use for further projections and proposal for growth. The report alike looks at how effectual the company will become, with a surrounding(prenominal) look at its financial performance, brand, product, marketing and strategical moves in case they re-define the electron orbit of their parentage in smart set to meet up with measure in this ever changing environment to satisfy the call for of stakeholders profitably. The company is seen as unmatched of the few companies o perating in the dark, which calls for the need to re-establish a intelligence of belonging and establish a well known brand. Their invest is realized through a thorough analysis of their internecine (Strength and Weaknesses) and External (Opportunity and Threats) environmental factors. These factors are one of the solitary uninflected tools used to examine the companys performance and how vanquish it could improve.

Nonetheless, the study tends could be seen as an integration of all the business models and a real eon application of most of such modules. The case presents an overall consciousness and perfor mance of Orion Foods, which introduces some ! topics like: performance management, strategic management, emulous advantage, industrial analysis, environmental analysis, global business and international marketing. The case also tends to conk out the markets the company operate thereby giving clear and unique(predicate) measures to ensure that they become to a greater extent competitive and recognized. The report includes a proposal for Healthy foods; this covers areas such as marketing, HRM, International Business,...If you want to get a full essay, order it on our website:
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