Marketing Creates Customer Needs Essay

Marketing creates customer needs. The following paper ordain elucidate how consumers argon made not born. Marketing entices customers to try advanced products or do new things that they may never constitute judgment of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You whoremastert get away from advertising wherever you go. The marketers would not be continuing if it was not so successful in acquiring hoi polloi to buy more of what they are selling. The following paragraphs will ease off examples of successful marketing advertisement campaigns and how they were in effect(p). According to Forbes, for advertising to be effective it needs to be memorable, connect with the consumer by delivering a person significant message that tells them how their product would soak up their life a better place, stem for values beyond the product itself, and be intricat ely tied to the crack not to be conf mappingd with the competitor. (Greewald, 2014).The article gives several examples of successful ad campaigns. First, the Red Bull gives you wings campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your job better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these head remembers you will be able to overcome your critics and be empowered to believe in yourself. They depict athlete Kevin Garnett blocking out his critics and allowing him to focus on confirmatory thoughts and the music he loves. Both advertisements connect with the consumer on a mental level. They focus on you relating to our needs to do better and finding richness in ourselves. It is what most of ustell ourselves every solar day- dont listen to the people that are our critics and believe i n yourself. Find greatness and believe in yourself sounds more like a motivational speaker unit however it works to connect the consumer to the product. According to Forbes both campaigns met all the aspects to be effective.Both these products are not necessary for humans to go away. Both products are considered a want not a need. The advertisers have convinced students remote and wide to drink Red Bull because it will help you decoct more and be successful. We all survived before without these products. They have successfully changed the learning ability of consumers who now believe the opposite that they now cant survive without them. One of the most successful marketing campaigns has been Apples I Phones. Hundreds of people expect in line when their newest product becomes available. Everywhere you look people have an I Phone. It is a sign of stature to have the state-of-the- art technology which includes the latest and greatest that Apple has to offer. It has become an it em people cant live without. I lost my I phone for 24 hours and thought I was going to have an anxiety attack. All my in the flesh(predicate) information, contacts, bank government note information is all in the one precise phone.I cant remember any of my important phone numbers anymore because I dont need to they are all in the phone. They have made it irreplaceable in our day to day living. This is the ultimate in marketing and sales of a product. I lived 36 years without ever having a cellular phone and survived bonnie fine. Now I see 8 year olds with I phones name their friends and tweeting Marketing provides a value to business in that it helps showcase their products and rent consumers in purchasing them. The value to society is that some of these products may pass our lives easier and we can benefit from them. In conclusion, I believe that marketing creates a need we didnt know existed until they showed us their fabulous products.They connect with us, make us believe t hat what they are offering will improve our lives and are necessary for our existence. I agree that marketers encourage consumers to spend money they do not have on non-essential items. So many Americans have impute card debt. The average American household has nearly $7000 of credit card debt as of December 2013. (Credit Card Debt Statistics, 2013). We continue to spend money on things we dont really need with money we dont have. It is a vicious cycle for many Americans that leave them broke and in some instances homeless.ReferencesCredit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com http//www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics).Greewald, M. (2014, July 10). Secrets of 7 of the almost Effective Ad Campaigns. Forbes.com http//www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/