Consumer Behavior Essay

Todays guest is habituated with the gross sales advancement activities. So without such activities it has become difficult for companies to achieve their target. The terminus sales promotion refers to numerous kind of selling incentives and techniques intended to yield immediate and short term sales matter typical sales promotion include ideals in pack premiums values pack yield and rebates sale promotion cigarette be apply to across to roomy range i.e from chewing gum to household and car The other shaping characteristics of sale promotion atomic number 18 its short term or immediate. For the model paper the investigateers considers the household consumer for their primary survey as the products that they check interpreted into consider come low the FMCG. Major players of FMCG industry wereTop 20 FMCG Companies in India1. Hindustan Unilever Ltd.2. ITC (Indian Tobacco Company)3. Nestl India4. GCMMF (AMUL)5. Dabur India Ltd6. Asian Paints (India)7. Cadbury India8. B ritannia Industries Ltd.9. Procter & Gamble Hygiene and Health get by10. Marico Industries Ltd.11. Colgate-Palmolive (India) Ltd.12. Gillette India Ltd.13. Godfrey Phillips14. Henkel Spic15. Johnson & Johnson16. Modi Revlon17. Wipro18. Nirma Ltd19. Amul India20. Godrej Consumer Products LtdLiterature ReviewThe Indian FMCG industry is crowded with numerous national regional and local players. To win the consumer heart and retain the mart share the competition amongst the various players. The major companies ruling the Indian foodstuff in the category of FMCG items is HUL Amul, Nirma and many more Every day the Indian consumer who watch television and listen to the radio are thrown in front of a huge clutters of TV ads and commercials by these firm with the homogeneous intention and common purpose of convincing the customer that products is the best since India is a country where profiles of the similarly vary significantly with age demography income take aim etc in order to cate r to need And demand of the different customer India many sales promotion schemes are exceedingly successful as the market is the price sensitive as well as highly competitive til now difference in few paisa can send away the customer to switch to different brand the concept of brand truth an brand attachment takes a back seat in this situation. When the consumer tactual sensation that there are getting something extra, yet at the same cost, they do not mind switching from one brand to other.However even directly there exist a class of customer who solace consider quality and brand as the deciding factor but their number is comparatively less majority of consumer in India, till interpret consider price to be the most important and deciding factors in the purchase of FMCG goods Kumar And Das (2009) in their article Impact Of gross sales advancement On Buyer Behavior-An Empirical study Of Indian retail Customers opined that todays customer can greatly influence the manufact urer of the seller regarding the size, quality, control of the product, price, post sales service, etc. in the present study the seed attempted to find out the impact of sales promotion on consumer buying appearance. question GapThe study highlights consumer behavior and purchase decisions do during various sale promotion schemes after viewing advertizement and analyzes the force of various marketing tactics used by different companies. It also investigates area like consistency of sale promotion schemes and availability of schemes along with the products to analyze their impact on the minds of the consumer. The study would prove to be accommodative for the company in deciding schemes that attract consumer, their buying patterns, time time period of the schemes availability by sale promotion, advertisement and other activity.Research ObjectivesThe fair game of the study are1) To analyze effect of sale promotion and advertisement on the consumer buying behavior and purchase d ecision of FMCG product. 2) To analyze affinity between sale promotion and consumer buying behavior. 3) Consumer behavior when they FMCG product.Research stickerHypothesisH0 - Sale promotion of FMCG Product is not effect on Consumer buying Behavior. H1 - Sale promotion of FMCG Product effect on Consumer Buying Behavior.Research DesignA research rule specifies that method and procedures for conducting a particular study. The researcher should specify the approach be intends to use with reward to the proposed study, broadly research can be grouped in to 3 categories.1. Exploratory Research Design2. descriptive Research Design3. daily Research Design1.Exploratory Research DesignAn exploratory research design focuses on the discovery of ideas and is generally based on secondary data.2. Descriptive Research DesignA descriptive study is undertaken when the researcher deprivation to know the characteristics of certain group such as age, sex, income, education level etc.3. Casual Stud yA casual researcher is under taken when the researcher is interested knowing a cause and effect relationship between two or more variables. As pre my accusative to know effect of Sale promotion on consumer buying behavior there are necessary to know their characteristics so that we make research to select Descriptive Research Design.Source of selective information(1) Primary Data-The primary data are those data which are collected afresh and for the first time, and thus happened to be original. For this research the primary data are collected. (2) Secondary Data-The secondary data are those data which have already been collected by someone else and which have already passed with statistical process. present we consider primary data fop researchResearch InstrumentResearch instruments is the tool by which the researcher can do research on specific problems or objective. The most usual research instruments for collections data is Questionnaire for a particular investigation. It i s simple for a moiled dress circle of questions presented to respondents for their answers. Due to this flexibility, it is most common instrument used to collect the primary data. During the pre-testing of questionnaire, we seen the reaction of respondents and suggestions required to make change in research instrument.Research instrument is the means by which we can observe the market station. In over project topic is Effect on Sale promotion on consumer buying behavior. So information of consumer buying behavior is taken by preparing the hard print of questioner for the collection primary data. take Plan consume frameSampling sizeIt refers to the question How many people should be surveyed?Sampling UnitIt means Who is to be surveyed. here target population is decided and it is who are interested to Purchase FMCG Product. Here we take sample unit as an Individual.Sampling regularityMethod for choosing the representative respondents call for in this stage, i.e., how should the res pondents is chosen? The sampling procedure indicates how the sample units are to be selected. We can used Simple Random Sampling Method for survey.ReferenceSource1) http//www.businessnewsthisweek.com/2009/11/top-20-fast-moving-consumer-goods-fmcg.html 2) Kumar Vishal And Das Gopal (2009) Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers journal of management vol.3 no.1 pp11-24 3) Indian journal of marketing nov. 2012 vol 4 pp30-3