Persuasion

For any Idea, effective negotiation and selling Is necessary in order to submit your target audience. Through means of strategyatic cerebration the communicator will appeal to reason and logic to help change attitudes. or they may appeal to emotion and habit by means of heuristic program persuasion to change beliefs. Every communicator aims to gain dfferent and desired results. For example, sales people, politicians, and leadinghip in opposite areas all retain different goals and audiences, but social occasion persuasion to their benefit. Cult leaders and other extremists in history imbibe used persuasion to immerse ollowings and gain social loyalty.Over time they shake evolved with different sacred, political, and revolutionary motives. A cult by definition Is a small religious group that is non part of a large and more accepted religion and that has beliefs regarded by many an(prenominal) people as extreme or dangerous. They are ordinaryly characterized by their dis tinct beliefs and rituals associate to devotion to a god or person, are isolated from their environ evil culture, and have a charismatic leader (Myers. 252). These charismatic leaders of will use persuasion to influence the intentions, attitudes. eliefs, behaviors. and motivations of different Individuals (Thoms and Walden, 2007).Vulnerability in the larger familiarity is the maln reason Individuals find consolation in cults (Richard, 2010). Feelings of inferiority, ignorance, social threat, and other such factors influence an individuals ability to be persuaded into a cult. After a person converts into the beliefs and practices of the cult, the cults way of life becomes second nature. Isolation, and un-acceptance of the cults beliefs by the larger community makes leaving very difficult. There have been several great cults rope the conception, with effective leaders, including Reverend temperateness Myung moonshine, Reverend Jim J matchlesss, and Marshall Applewhite.In 1954, Reverend Sun Myung Moon founded Unification Church in South Korea. Capitalizing on the fusss of his time, Moons teachings viewed shared out Korea as the frontline of the war between democracy and communism God and Satan. Moon claimed a vision he received at sixteen age old was what called him to complete the Christ mission. His church service preached a conservative, family-oriented value system and his interpretation of the Bible. He argued that, Christ was crucified and died having ot completed the mission of marrying and getting a perfect family (Dolan, 2000).Moon, a self-proclaimed Messiah, was to become parent to all of humankindity. Moons teachings were to pledge loyalty to him since he was the Messiah. He attracted a worldwide following through with(predicate) a mixture of Christianity, anticommunism, and glorification of himself as a messiah (Myers, 252). Moons ability to persuade people was in the need for a good family, which is a problem to many all over the world (Thoms and Walden, 2007). A push for heartsease Is another tactic that Moon applied to pursue the beliefs of the cult.After being excommunicated by the Presbyterian Church, unification Church was characterized by numerous wedding presided by Moon. The ceremonies gained international direction for joining thousands of Identically dressed brides and grooms. many of whom had never met 1 OF3 DeTore, In matrlmony. I ne grandeur 0T tne Dlesslng ceremonies was meant to craw green goddess attention to the Church, and highlight its emphasis on traditional morality. They also brought Moon fame and notoriety. The church still exists and continues to teach its beliefs and practices all over the world.In the 1970s Marshall Applewhite organize the cult Heavens Gate. Applewhite and Bonnie Lu Nettles believed that they were The Two mention in the book of account of Revelation and that they were on an important spiritual mission. During a six month stay in prison Applewhite refined his beliefs . He termed a corporal and literal version of enlightenment in outer space, where he came from, the take aim Above Human. He and Nettles believed that they were sent to help others reach this next level. Applewhite taught his followers that the earth was to be recycled to a new clean state, and they ould ride the comet HaleBopp to heaven (Dolan, 2000).In Heavens Gates teachings, the human body was Just a vehicle and that to ascend from this world people had to separate from all that was human in them. This included their terrestrial needs and desires. Applewhite persuaded individuals through talks he gave around the country and through video and written testaments he provided. Much of the strength and influence Applewhite held was mostly in part because he weeded out his followers. Although he gained a mass following, Applewhite frequently excommunicated members for eve the most minor infractions.He relied on intimate numbers, and consistency of the group to strengthen and p erpetuate his message. Members all wore baggy clothing, had short hair, and were kept busy performing tasks for the group or trying to curb their human nature (http//www. biography. com). In 1995, Applewhite believed the discovery of the Hale-Bopp comet was a sign that a spaceship was coming to take them to the Next Level. Although many do not clear Heavens Gates drastic measures of leaving this earth, it is important to note that Applewhite did not subscribe to the typical understanding of suicide.He and subsequently his followers believed that suicide was not taking the probability presented to them and instead waiting for the recycling of earth. In 1997, thirty- guild members, including Applewhite, poisoned themselves, wearing armbands and sneakers that verbalise Heavens Gate Away Team (http//www. biography. com). Peoples Temple founded by Reverend Jim Jones was meant to help the sick, homeless, and unused people of all races. In 1952 Jones substanceed the Methodist Church and went on to gain a reputation as a healer and evangelist.However, the churchs ack of spare-time activity in racial integration forced him to branch out on his own. After building a following by preaching on a local radio program, Jones moved, along with over one c church members, to California. People Temple members lived secluded lives in California, but were even further isolated when Jones moved them to a compound he purchased in Guyana (Dolan, 2000). While Applewhite and Moon appealed to their followers desire to belong and salvation, Jones relied heavily on threats and physical imprisonment. Comparable to a prison, followers were given ittle food and were not allowed to leave.Armed guards secured the compound and members were regularly forced to prove their loyalty during suicide drills (http// www. biography. com). Jim Jones set about a lot of scrutiny for reported widespread abuse to the members. A congressman and three Journalists were killed when they went to investig ate the anuse clalms ana attempted to aloe detectors. Altnougn Jones repeatedly tnreatenea mass suicide, it was not until the interference of American congressman Leo Ryan that he followed through. More than nine hundred people, including Jones and over wo hundred and fifty children, committed suicide by lethal beverage (Dolan, 2000).There are varied reasons why people Join cults all over the world. However, it is mostly brought about by lack of one or more social, spiritual and physical satisfaction (Richard, 2010). Social and religious beliefs are evidenced in the above cases. Cult leaders have charisma, and use alienation, exploitation, and totalitarian views to control the behavior of their group (Thoms and Walden, 2007). Propaganda, mass media, and many other ideas are used to create heroic, idealized, and god-like images to influence and create converts.