The Rise Of Starbucks :: essays research papers

The Rise of StarbucksThe Starbucks Corporation has enjoyed phenomenal growth since its early come along in 1971 as a quaint hot chocolate shop in Seattle, Washington. The rise of Starbucks can be directly attri unlessed to the following factors the emphasis dictated on product quality, high employee standards, and creating the perfect cup of coffee.How a atomic idea became a huge business. Growing up in Brooklyn Howard Schultz had no aspirations. His only goal was to escape the struggles his running(a)-class parents lived every day (Schultz 107).Eventually, Schultz sight his talent for sales, and was hired by a Swedish housewares corporation. By age 28, he was vice president in charge of sales in the United States. He has an excellent salary, a co-op apartment in New York City and was happily married. However, Schultz wasnt satisfied with all he had accomplished. He treasured to be in charge of his own destiny (107). It was accordingly in the early 1980s that he was introdu ced to the company, Starbucks Coffee and Tea. Starbuckss original was modest but full of character. Schultz was immediately impressed by its charm. Importantly, he thought the coffee was wonderful (Schultz 108). He then had dinner with a friend, Jerry Baldwin owner of Starbucks and his partner, Gordon Bowker. Schultz essay to persuade Baldwin to hire him as an employee, even though it did non have the appearance _or_ semblance to be a logical career move. But for Schultz Starbucks held an inexplicable attraction. He soon found many reasons to get back to Seattle and visit (108). accordingly in the spring of 1982, Jerry and Gordon invited Schultz to meet Board member Steve Donovan. Schultz told the men what he saw for the future of the company. The partners seemed inspired by his vision. But they had decided not to hire Schultz. They felt his vision, was not what they had in mind for the company (108). Schultz heretofore believed so much in the future of Starbucks that he couldn t except no as an answer. He then contacted Baldwin and protested that he wasnt selfishly interested in a job but it was more so about what he wanted to do for the company. Finally, Schultz had a job working at Starbucks (Schultz 109). Then, after working there for a year, he had a simple experience that changed his life. He traveled to Milan, Italy to attend an international housewares show. While, traveling he noticed a little espresso bar.