Unethical Issues of Apple Iphone

great Note This sample essay chiefly illustrates the structure of your assignment on honourable issues of a troupe selected by you. You may first identify two or three ethical problems and then debate how to solve them. Remember including relevant citations to obligate your evidences and viewpoints. Ethical issues in iPhone 1. Introduction . With an neat combination of a mobile phone, iPod and private digital assistant (PDA), iPhone was launched at apple and AT&038T stores across the US on June 29, 2007(Place, 2007). iPhone is by no operator a prodigious mastery by selling one million iPhones inwardly 3 months (Wolverton, 2007).However, what coupled with its splendid success are numerous criticisms from the general society. This piece firstly examines two of the most bad unethical issues in iPhones market activities, and then provides rough possible suggestions to these problems. at last a brief conclusion go forth be drawn. 2. iPhones Unethical merchandising Acti vities . Deceptive Advertising Practices On July 26, 2007, a class-action lawsuit was filed against orc cloggy apple tree and iPhone carrier AT&038T for mis spark advance advertising everyplace the iPhone outpouring (Lane, 2008). concord to the lawsuit, apple engaged in purposeful and fraudulent concealment of the occurrence that iPhone purchasers were required to pay $89. 95 to lay down the devices electric battery deputised, which means the replacement bung would become an annual charge establish on the expected life of battery 300 to 400 charge cycles. According to Lane (2008), apple faces criticism because it did non disclose the actual monetary value and nark of replacing the battery until three old age after the iPhones release. Also the battery learning was difficult to find on orchard apple trees website.In sum, the fact that apple did not immediately communicate the exact cost of replacing the battery, along with the fact that the iPhone battery was not replacea ble by users, had generated an s sensdalisation among iPhone users. 1 Environmental Problems Back in May, 2007, apple head Steve Jobs pledged that his company would become greener and that it would out-pace the competition when it came to removing toxic chemicals from the take of its devices (Stevens, 2007). This was largely seen as a repartee to a Greenpeace-led campaign.Now, Greenpeace was at it again, calling Apple out for taking a abuse backwards when it came to the toxic chemicals found in the iPhone (Riley, 2007). These chemicals also included Bromine, which had been banned in European toys thanks to its apparent contact on hormone levels in children. Greenpeace claimed that Apple was far from leading the way for a green electronics compared with its competitors, like Nokia, who hasd already sell phones free of Polyvinyl chloride (Stevens, 2007). Based on these findings it was hard to doubt that Apple took a tonus back from its green initiative to bring about the iPho ne out the door.However, it was questioned whether the company would respond to this Greenpeace dispute like it did the last. 3. Suggestions . Deceptive Advertising Practices Although cheapjack practices may benefit more network in the short run, such practices leave eventually harm their business in the long run. If consumers do not witness what they expect, they will switch to more original products. This can also cause a backlash, if green goddesss are more focused on profits than customer service, particularly for a company such as Apple, which claims a long-term relationship with customers.Therefore, Apple Inc. should do its possible endeavor to avoid jerry-built practices in the future and implement some initiatives to minimize trouble and inconvenience make to consumers, such as giving a discount to the first batch of iPhone purchasers to replace their batteries. Environmental Problems Nowadays, more and more companies are adopting policies of surroundingsal sustaina bility, which is a management onset that involves developing strategies that some(prenominal) sustain the environment and produce profits for the company (Armstrong, 2008 Kotler, 2008). Apple Inc. as a leading corporation in the field of electronic products, should also initiate the environmental sustainability policies. Regarding the environmental problems involve in iPhone, Apple should respond to this Greenpeace altercate to solve the problem as in short as 2 possible and in the future Apple should try crush to act as a leading giant for a green electronics. 4. polish . This report investigates two of the major problems concerning the ethicality of trade activities of iPhone including 1) deceptive advertising practices and 2) environmental problems.It can be concluded that despite the world-wide popularity, iPhone still faces some ethical problems. Suggestions to improve the image of iPhone by enhancing its ethical issues nonplus also been discussed in this paper. They i nclude 1) avoiding deceptive practices in the future, 2) taking initiatives to minimize the troubles caused, 3) responding to the Greenpeace contend and 4) maintaining the policies of environmental sustainability. In this way, iPhone could probably both enjoy the success in selling and maintain an ethical image.Reference Kotler, P. (2008). Principles of Marketing. Pearson Education. Lane, F. (2008). Court Pulls fornicatress on Apple iPhone Battery Lawsuit. Sci-Tech Today. Retrieved family line 26, 2008, from http//www. sci-tech- forthwith. com/story. xhtml? story_id=62144 Place, N. (2007). Mac-tastic arrival iPhone goes on sale today at 6 p. m. The News Herald, sailor boy City, Fla. Retrieved June 29, 2007, from http//www. newsherald. com. Riley, D. (2007). Greenpeace iPhone Not Good for the Environment.TechCrunch. Retrieved October 14, 2007, from http//www. techcrunch. com/2007/10/14/greenpeace-iphone-not-good-for-the-environment/ Stevens, T. (2007). iPhone Bad For Environment, Says Greenpeace. Switched. Retrieved October 15, 2007, from http//www. switched. com/2007/10/15/iphone-bad-for-environment-says-greenpeace/ Wolverton, T. (2007). Apple sells 1 millionth iPhone. San Jose Mercury News. Retrieved phratry 11, 2007, from http//www. mercurynews. com.